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Rich Ross Unveils First Discovery Channel Programming Plans – Upfronts

Tuesday, March 31st, 2015

Rich Ross is having his first upfront as chief of Discovery Channel since taking over and promising No Fake Stuff and a broadening of programming types to return Discovery Channel to the No. 1 brand for the whole family – not just for men. To that end, Discovery’s next scripted series will be about the history of Harley Davidson. Also, Ross introduced Elevation Weekend, with mountain climbing …

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